The MITA Group takes a customer driven approach to identify new market opportunities that are pervasive, scalable and leverage our client’s core capabilities. Our approach integrates strategy development, customer/market input, core technology capabilities, actionable product and distribution plans, and a decision framework for moving from strategy to execution. Our services include:
Working with our clients we develop a new opportunity framework that leverages their core capabilities, existing customer base and a unique technology “stack”. Our goal is to identify actionable, scalable and pervasive markets where our clients can create a differentiated solution.
Our product marketing services are geared towards developing actionable product road maps, distribution and go to market plans as well as an initial business model.
Our business development services center around identifying and assessing cornerstone customers, alliance and acquisition targets that can accelerate our client’s entry into a new markets.
