New Market Entry

The MITA Group takes a customer driven approach to identify new market opportunities that are pervasive, scalable and leverage our client’s core capabilities.  Our approach integrates strategy development, customer/market  input, core technology capabilities, actionable product and distribution plans, and a decision framework for moving from strategy to execution.   Our services include:

Market Planning:

Working with our clients we develop a new opportunity framework that leverages their core capabilities, existing customer base and a unique technology “stack”.  Our goal is to identify actionable, scalable and pervasive markets where our clients can create a differentiated solution.

Product Marketing:

Our product marketing services are geared towards developing actionable product road maps, distribution and go to market plans as well as an initial business model.

Business Development:

Our business development services center around identifying and assessing cornerstone customers, alliance and acquisition targets that can accelerate our client’s entry into a new markets.

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