National Reality TV Show
Scenario: A suburban homeowner’s association was at odds with a local power generation conglomerate on their proposed placement of high voltage power-lines. After traditional means of negotiation yielded little to no result, the HOA contracted with us to support their efforts to raise awareness of the utility’s proposal and mobilize public support in the HOA’s favor.
Goal: The end-goal of our HOA client was to force the utility company to take input from local communities affected by their intended utility tower placements and to work with those communities on choosing alternative locations with less community impact.
Solution: Create an issue-focused website and a local social network of supporters as well as a communications platform that targeted local media and public officials.
Results: Created enough engagement and groundswell of support for the HOA’s position that the utility company altered their planned tower placements to locations that did not impact our client communities.
Conservation Group Issues Support
Scenario: A small conservation and sportsmen group was looking to increase support to their efforts to stop legislation that would allow commercial fishermen to employ deep-water methodologies in shallower coastal waters that would be extremely disruptive to natural habitats. The commercial fisher lobby was well financed and ahead of our client in influencing their legislative agenda.
Goal: The ultimate goal of the project was to provide support to our client’s lobbying efforts that resulted in defeating the proposed legislation while guaranteeing protection for coastal water habitats.
Results: Our campaign provided an overwhelming amount of popular support in the form of letters to legislators, local op-eds, online coverage and earned media placements voicing our client’s position. This was all accomplished using our social media engagement tactics focused on ultra-local demographics and moving online supporters to become active participants in the process. The effort yielded enough support that our client’s legislative effort was successful and had an unintended consequence of resulting in fundraising support for our relatively small non-profit client.